Social media is a term that justifies “change”. A latest facet surfaces every moment challenging the previous one. This keeps all business owners and digital agencies on their toes to look out for the upcoming social media trends. With constant knowledge upgrading there is the evident practice to learn about the new social media changes that would prove beneficial for business.
Listed below are 5 new social media advancement which when implemented can hugely profit businesses in 2016.
- Quicker Response to Customers
The social media development that tops the list is speeding up the response time. People/consumers when they reach out various brands using different social platforms such as twitter, facebook etc., they expect a quicker response. More than 50% expect to be responded within an hour failing which leads to consumer complaints. Complaints, no matter how small, are always a scar for the business reputation. Be alert and respond to consumers faster with the all new and improved social listening and automation tools to beat your competitors. Keep up with the pace of changing social media to maintain and improve your online business presence.
- Live Streaming Video: Choose intelligently
Live streaming video is your next key development in social media advancement that you don’t want to miss. Consumers want to access offline events. Live stream moves ahead by showing the people a more genuine side of the business. This side is completely edit-free. Meerkat and Periscope are the current most popular live streaming applications. It is advisable that you check out the pros and cons of both the apps before going ahead with broadcasting a live stream to the world with a random selection.
- Engage Your customers via Social commerce
The key to improve your business sales is to keep your buyers engaged. A latest survey conducted in 2016 revealed that the choices made by customers were hugely influenced by social media rather than retail websites. To reap the most profits, look out for methods to incorporate these factors in your business’ social media plans. They can help keep your buyers occupied and attract new shoppers. Run a survey through the holiday season to learn how businesses utilize them to the maximum gain.
With visibility fight getting tougher by the day, Optimization of raw content is of utmost demand. The search results reveal more and more social content. The separation between web and social media will become vague in 2016. YouTube and Facebook posts should be optimized for search. Reviews and online comments are swaying about 90% customers. So, ensure the usage of appropriate keywords while sticking to the character limits and suitable hashtags as facebook searching can now turn up public posts.
- Mobile gadgets
By 2016, an approximate of 2 billion customers worldwide is supposed to own a smartphone. The mobile screen has become the most used in terms of social media. So, make sure your business idea designs are mobile screen savvy.