Getting onto the digital media just because everyone is on it doesn’t guarantee success for your business. You need to work on different strategies and keep in mind certain factors to be successful. One such factor that holds the key to success of businesses on the internet is ranking. Your website’s search engine ranking is what defines its success. If you want to get found by your customers, you need to focus on your Google ranking.
Let’s find out how Google ranking can change the fate of your business online.
Before we head into more details, you should understand how Google works and why your page rank matters. Google has a way of deciding ranking for different pages. It works on an algorithm to rank pages based on organic results. If a company wants to get a good Google rank, then it needs to follow its algorithm which has certain rules that are described briefly below:
- Relevance – A website or webpage that is relevant to the search term used.
- Inbound Links – Google rewards those websites that have several links to other source pages.
- Content – The content needs to be valuable for the users.
- User Experience – The web page should provide a good user experience.
- Mobile-Friendly – The website should be compatible with different mobile devices.
By following Google’s algorithm, any business can be rewarded with a good rank.
Having a good Google rank means more people will be looking at you or visiting you. For example: you enter ‘restaurants near me’ and hit enter. Google will give you all the results related to the search term. Do you check out all pages or you just visit just the first 5 pages?
Most people only check out the pages that are placed on higher ranks and they ignore the rest. This means that if your Google rank makes your site fall on the 2nd or 3rd page, then you will not get many views. Therefore, having a good Google rank means that you will be reaching a greater number of users.
No one cares about a website that is on the third page of the search engine. Pages that are ranked low clearly mean that they were unable to follow Google’s algorithm effectively. Furthermore, the pages that rank high meet the eyes of many, hence, leaving a great impression on them. Such businesses are able to enhance their image in the eyes of the users, which consider the business much more reputable.
Most of the top ranking pages attract massive traffic. This increase in traffic makes for greater user engagement on the website, giving businesses a chance to attract more customers. This engagement also provides valuable information to businesses that are looking for customer insight for improved targeting.
Every online business must ensure that it is following Google’s algorithm to get a better rank. If your website already has a better rank, but a few negative comments are taking away your glory, then let us handle it for you.